Not Just for Wikipedia

You’re reading today’s headlines online.  As you scroll through the text, you notice several words are highlighted, and when you hover over them, you get a sort of pop-up ad.  Less annoying than true pop-up ads, these “in-text”, or contextual, ads have the ability to hold a whole mini-multimedia experience.

Vibrant Media, a company that only produces in-text ads, actually has awards for these contextual advertising experiences.  Check out the nominees here.