You’re reading today’s headlines online. As you scroll through the text, you notice several words are highlighted, and when you hover over them, you get a sort of pop-up ad. Less annoying than true pop-up ads, these “in-text”, or contextual, ads have the ability to hold a whole mini-multimedia experience.
Vibrant Media, a company that only produces in-text ads, actually has awards for these contextual advertising experiences. Check out the nominees here.
March 19, 2008
Leo Burnett comes out with some awesome stuff. Check out this picture for Luxor highlighters.
March 17, 2008
So a random Google image search for “print ad” returned, among 1,920,000 others, this WWF ad.
I love the concept of Tarzan swinging into nothingness because, as the copy reads, “15 km3 of rain forest disappears every minute.” I just think the illustration is beautiful, with the storm clouds contrasting the vibrant green.
March 9, 2008
This series of print ads by Kyocera shows one of my favorite print trends. They remind me of graphic design school/department posters. (more…)
March 8, 2008
