Advertising/Marketing: Technological Design
Today in my advertising class about strategic communications, Sydney Brown, an Instructional Design Technology Specialist for UNL, spoke to us. Her job, and the points of her speech, were knowing how to design, develop, and deliver online/telecommunications content. The following are key points/quotes from her speech that inspired my thoughts.
1) “It is fast, this talking thing!” - The Impersonal side of Technology
Brown told of having to “relearn” phone skills because she was so used to texting instead of talking. She mentioned that her significant other complained of her abrubt ending to conversations, a result of her being used to getting to the point with a text and just stopping.
We live in a world where cell phones are often in hand, but they seem to more frequently stay to the front of our face for texting, than to the side for speaking. Typing may be slower than speaking, but actual oral communication lends emotions often lost in an texted, IMed, or e-mailed phrase such as “its ok c u l8r” which may be more melancholy than the recipient actual reads into it. However, it is quicker to “get to the point” than having to lead up to it with small talk and then concluding a phone call. (more…)
2 comments March 25, 2008
