Not Just for Wikipedia

March 19, 2008 at 4:23 pm Leave a comment

You’re reading today’s headlines online.  As you scroll through the text, you notice several words are highlighted, and when you hover over them, you get a sort of pop-up ad.  Less annoying than true pop-up ads, these “in-text”, or contextual, ads have the ability to hold a whole mini-multimedia experience.

Vibrant Media, a company that only produces in-text ads, actually has awards for these contextual advertising experiences.  Check out the nominees here.

Entry filed under: Ads - Commercial, Ads - Misc. Links, Ads - Print. Tags: , , , , , , , .

Highlighting Charlie Chaplin ThinkGeek: Dough-Nu-Matic

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About the Author

Stephanie Scharf currently resides in Lincoln, NE. She attends the University of Nebraska-Lincoln and is studying Advertising with an emphasis on graphic and web design. Her time is split between working on school and client projects, hangin' with friends, and "geeking out" by reading up on the latest in web and social media trends. For more information, please visit the About page.

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