Nothing’s Cooler than ICE – Walking Commercials

March 28, 2008 at 11:18 am 1 comment

I remember hearing rumors that the technology for this was in its infancy, so when I saw a post from a manufacture of this type of product, I got excited!

Please check out the post on ICE – an innovative street team marketing device.

FEATURES (as listed in the post)

Sight: Consumers will be able to view any promotional message from the video and picture monitor screen.

Sound: As consumers are near each Street Team member, any promotional message will be delivered in any audio format; from music to corporate tunes

Smell: When consumers interact with each Street Team, they will begin to take in the aroma that is distributed from each ICE PAK; any aroma you desire can be implemented and changed anytime.

Taste: ICE PAK Street Teams will distribute any product for sampling to each consumer.

Touch: When providing the ultimate “Innovative Consumer Experience,” Street Team personnel will provide a personal touch by interacting directly with each consumer and providing them with information.

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About the Author

Stephanie Scharf currently resides in Lincoln, NE. She attends the University of Nebraska-Lincoln and is studying Advertising with an emphasis on graphic and web design. Her time is split between working on school and client projects, hangin' with friends, and "geeking out" by reading up on the latest in web and social media trends. For more information, please visit the About page.

Please e-mail Stephanie your suggestions of topics you'd like to see on this blog!

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